Volume 2 No. 3 March 2008
Advertising by University Administrators Update
Professors Decry Wasteful Spending by University Administrators
On March 5, 2008, OCUFA distributed a media release criticizing Ryerson University and the University of Toronto for purchasing advertisements to thank the government for funding. These advertisements were full page, full colour and were placed in the major national newspapers.

President, Brian E. Brown called the advertisements “two stark examples of poor use of scarce public money, at a time when universities are critically short of resources.”

He questioned spending upwards of $80,000: “one can only imagine how this money could be better used. These thousands of dollars could have provided students with much needed scholarships and student aid. This money could have improved access for first nations students or students who are first in their family to attend university. It could have given students more resources, such as better computer labs or new library books,” Brown said.

“It is not the university’s job to advertise on behalf of government. There are much better and less expensive ways university administrators can thank government and it certainly should not be done with public funds,” Brown said.

The Toronto Star, MacLean’s and the Toronto Sun all ran stories citing OCUFA’s press release. The Sun reported that in response, Premier McGuinty asked the Council of Ontario Universities (COU) to “refrain from such ads in future.” OCUFA sincerely hopes that COU members will heed this call. Surely the government does not need to be thanked for doing its job and allocating public money.